 Getting Them to Buy: The Two Most Important Pieces to the Sales Pitch
Why are some sales pitches more persuasive than others? Are the salespeople just naturally more convincing, or do they know secrets about creating a sales pitch that the rest of us don't?Well, in most cases, convincing salespeople use special elements within their pitches  >> "If you had an additional two hours a week, what would you do?"=======>>> "If you had an additional $1,000 a month in your budget, how would you spend it?"=======>> How would an additional $1,000 a month help your company?This approach makes it personal to the potential customer and her unique situation. If she uses the new SuperPrint product, she'll have more money and more time. What could be better than that?Let's look at another example, one where you have to persuade someone to give something up for nothing. This tough sales situation is one that non-profit organizations deal with all the time.You work for a charitable organization that works to raise awareness about the need to donate blood. Your job is to increase the amount of blood which is donated every month, and therefore, you obviously want more people to be persuaded to give blood.You need to create a Visualization Step that will cause the potential donors to think about all the wonderful things that would happen if they did give blood, or all of the terrible things that would happen if they did not give blood.The visualization could sound something like:"Think about your mother... brother... daughter... niece.... What if they were in an accident and badly needed blood for a life-saving operation, but there wasn't enough blood available for them to have this operation because too few people donated blood? Donating blood could save the life of someone you care about.""If they don't donate blood, perhaps someone close to them may die. If they do donate blood, someone close to them may be saved."Let's use selling a house as a third example.As the potential buyer wanders through the house, you can use the Visualization Step to get him to begin imaging what life would be like if he were to live in the house.The potential buyer tells you he's a consultant and author and that he's looking for a house where he can set up a home office.As you go through the house with the potential buyer, ask him, "Where would you put your office in this house?"As he answers, he will start imagining where his office will be, where he will put his desk, and where he will set up his filing cabinets.Once he answers you, ask him why he chose that particular room for his office.This will make him think about his office in greater detail, imagining working in the office, looking out the window, and writing his next best seller.How can you use a Visualization Step to help persuade your next audience?CALL-TO-ACTION - TELL THE BUYER WHAT TO DOIn addition to a Visualization Step, you also need a Call- to-action in your persuasive speech. This is the easiest, yet most forgotten part of a persuasion speech.A Call-to-action is simply telling the potential buyer exactly what you expect him to do once you finish your pitch. It should be a simple, unambiguous statement which causes the buyer to act.For example, referring back to the sales pitch on blood donation, a Call-to-action could sound something like:"Go to your nearest blood bank and donate blood today."Referring to the SuperPrint product speech, the Call-to- action could be:"Call the phone number today to order your SuperPrint product and start saving money and time!"Referring to the house sale:"Let's put in an offer now."Each of these elements are effective by themselves but work much more effectively when used together. So many salespeople use only one of these two elements and miss opportunities to sell their product or service simply because the didn't get the potential client to imagine themselves using the item or didn't ask for the sale.Get your potential buyer to visualize what their life would be like if they did (or did not) do what you want them to do, then hit them with the Call-to-action. If you use them effectively and together, your close ratio should increase as well as your commission check!Kirstin Carey is a consultant, award winning speaker, and author of "PowHERful Communications for Women Who Want to be Heard." As a woman business owner, Kirstin fully understands what is necessary for women to be successful entrepreneurs. To find out how you too can love your business everyday and live the entrepreneurial life you want, visit http://www.powherful.com" />
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Quick Tips On Handling Rejection
Looking for a way to handle rejection?Edward W. Smith, motivational speaker, author and TV show host, who specializes in quick tips on how to move your life ahead even faster, offers the following advice.The secret to handling rejection is to keep coming back. You have to
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Sales Training - What Is a Disguised Implied Need?
Have you ever been in the position where you are getting, what you think to be, close to concluding the deal only to find your client comes up with objections?Some would argue, as salespeople, we have not handled all the possible objections upfront, in other words we have
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Sales and the City
It's all about relationships!Here is how a popular TV show looks at it:In a city filled with more than its fair share of players, predators, losers, and creeps, these people need all the help they can get in order to find the one thing that eludes them all - a real,
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